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EMEA SMB Lifecycle Marketing Manager PayPal London

Job Description: • 2-minute read •
We have an exciting opening for a high-performing marketing professional reporting to the Director of EMEA Merchant Lifecycle Marketing to develop and deliver our acquisition marketing activities in line with business targets. We are looking to create innovative and impactful marketing programs that accelerate and drive prospect conversion and acquisition for SMB across all markets in EMEA. You will have an excellent understanding of SMB and their needs as well as a deep understanding of different channels available to reach them.
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Drive growth in EMEA SMB acquisition business through the development and execution of End to End optimization of onboarding and welcome program across all key channels
Manage overall new activation customer experience, financials to drive ROI programs.
Lead the creation of analysis and dashboard on program performance & ROI and use findings in the development of future activity based on results.
Partner with the global research & commercial teams to ensure all marketing is grounded in customer (and competitor) insight
Ensure all activities are compliant with legal & data protection requirements
Represent EMEA Merchant Lifecycle Marketing in cross-functional / global forums and share best practise with other regions.
Partner with agencies and internal Brand team to ensure all messaging meets objectives and all programs meet brand guidelines.
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