You will focus on building the LEGO brand through product integration and increased marketing value. In doing so, you spend the majority of your time driving global collaboration and negotiate strategic marketing integration with LEGOLAND Venues and the LEGO brand with an end-to-end outlook and the win-win-win mind-set. You will align with LEGOLAND as to what global priorities they will focus on and work with a network of global marketing colleagues in the local markets to implement local and tactical marketing integration e.g. by facilitating knowledge sharing or sparring on various LEGOLAND Matters.
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It is predicted that you need to travel 60-70 days per year.
Challenges and Opportunities
You join a global team, where you get to collaborate across functions with both global and local colleagues in the LEGO Group. Further you build close relations with senior stakeholders in the Merlin Entertainment Group, where you get to combine your strategic mind-set and deep understanding of the LEGO consumer to create successful marketing solutions that will help us inspire and develop the builders of tomorrow.
You can look forward to being challenged on handling marketing integration across stakeholders in both entities where objectives not always complement each other and where you need to find common synergies across two different business models.
Do you have what it takes?
-You will require senior marketing experience, preferably from a global or cross-market role, where you have demonstrated your ability to persistently drive a marketing agenda in a complex environment while balancing push and pull.
-You will have a track record of successful implementation of multifaceted integrated marketing touch points where you have balanced the commercial needs of the business with user experiences and opportunities for integrated experiences
-You are familiar with and/or have experience working with Group Marketing Strategy.
-You have experience working with partners and navigating a complex matrix organisation(s)
-Some leadership experience
You are a strong team player and eager to use your networking and collaborative skills to form strong partnerships. You are an excellent communicator, and you use your skills to manage multiple internal and external stakeholders on all levels. You excel in leading informal or formal teams, providing leadership, organisation and inspiration. Moreover, you can bring fresh ideas to the table while balancing the needs of the business as well as that of the partners, and you can engage individuals and groups around a common purpose and build trust and respect.
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